Gio
Website redesign and online store for pedal-free bikes
Gio reached out because he was updating his brand and needed a refreshed website to match.
We had designed the original site a few years ago, and a lot had changed since then.
The goal: simplify
Bring the product to the forefront and streamline the purchase process.
The process
We consolidated content that was spread across different sections, making it easier to find information.
We removed redundant or outdated content.
We also took the opportunity to update the UI, adjusting colors and typography to better reflect the brand’s current stage.
We achieved a more concise information architecture and a clearer site map.
