Craneapolis
Dance blog redesign
Web redesign and development for Craneápolis, a blog dedicated to the reflection and dissemination of dance with more than 15 years of experience.
The problem
The blog had maintained the same structure and design since its inception, accumulating a large amount of content and without changes in terms of design and user experience.
The solution
A website where the new design not only modernized the aesthetics, but also improved the browsing experience, facilitating access to the archive and creating a more professional digital presence for the brand.
Process
Problems detected
- Sheet structure: the content was displayed infinitely with one entry under another, making it difficult to find specific information.
- Lack of categorization: all the notes were together, which complicated navigation.
- Little visual richness: the posts contained small images, without prominence.
- Outdated aesthetics: the general design looked old, without personality.
Brand Definition + Benchmarking
We conducted a brand questionnaire to understand the client’s values, objectives and identity.
Competitor websites were surveyed to identify patterns and good practices. The common points found were:
- Organized and minimalist design.
- Clear structure with visible categories.
- Carefully selected typography to facilitate reading.
- Strategic use of color to highlight key information.
Content organization
Categories and tags were defined to organize the publications according to their subject matter, such as reviews, interviews and chronicles. In addition, audio and video sections with differentiated content were incorporated.
A contact section and links to social media were added, improving the possibility of interaction with the audience.
Visual Design
- A color palette based on dark tones was established to favor reading, complemented by vibrant colors to highlight interactive elements.
- A featured cover image was assigned to each note, which is used as a thumbnail in the article listings.
- The blog adopted a grid structure to display the posts, providing dynamism and constant renewal to the content.
Outcome
The new design offers a more intuitive navigation, with well-categorized content, a modern aesthetic and a greater visual presence for images. The grid structure allows the content to be constantly renewed, providing dynamism and facilitating exploration.
